At Percepta, we understand that for any marketing campaign to be successful, there needs to be a support team in the background to make sure customers get the information they need and are offered help throughout the sales process.
Across the globe, our expertise covers all aspects of this marketing support, from reaching out to customers following a brand campaign to set up dedicated teams to answer customer inquiries. Regardless of the size of the campaign or the number of targeted customers, we have the skill and understanding to deliver, hit and exceed the client’s target.
Supporting our Clients’ Marketing Campaigns in the USA
For our automotive client in the USA, we were tasked with boosting the number of test drives and sales of two of their newest models following the launch of a campaign mailer. They targeted us to make 157,000 dials to customers and schedule 2000 test drives within three months.
For this project, we brought in a team of customer experts, equipped with both sales and customer service experience, dedicated to calling customers, sharing the benefits and exciting features of the new vehicles, and booking test drives. Over the campaign period, the team reached over 100% of target customer calls and scheduled more than 300% of our client’s test drive target!
The team helped book over 6500 test drives during the campaign.
In addition to outbound campaign support, our inbound and digital experience utilized the same automotive client in the UK. For the duration of the UEFA champions league final in May 2015, the brand opened their order books on their iconic nameplate. Our dedicated digital team took live chat inquiries and orders. Our client allocated 130 vehicles to the UK market, designated and sold to customers during the 90 minutes. In addition, the team also arranged deposits and pre-orders for a further 200 customers and put 1000 more on the waiting list for the full vehicle launch later that year. In between allocating the vehicles, the Digital Team was on hand to answer any questions customers had on the launch and the vehicle itself.
Due to the campaign’s success, we were also responsible for managing all pre-orders reaching out to these VIP customers with updates on the progress of their newly purchased vehicle.
For both campaigns, our support was seen by the client as invaluable to a successful outcome. Our ability to set up dedicated teams quickly to respond to our clients’ brief sets us apart from the competition. It ensures that we continue to deliver excellence at this vital stage of the customer journey.